LinkedIn is changing how people search for jobs by introducing a new AI-powered tool that helps job seekers move beyond just job titles and locations. For Premium subscribers, it’s a smarter way to describe what you’re looking for using natural language, personal goals, and your own skills and experiences.
This update is a big step in how artificial intelligence is being used in recruitment. It shows how platforms like LinkedIn are using AI tools to help people find not only their next job, but in some cases, a completely new career path.
In this blog, we’ll look at what LinkedIn’s new AI features actually do for job seekers and why, even with smart technology, recruiters still play an essential role in helping people land the right opportunity.
What Is the New AI Job Search Feature?
The new AI tools allow users to search for jobs in ways that feel far more human. Instead of selecting a job title or location, you can now type requests like:
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“Find my next career in marketing with remote options.”
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“Show me new roles for analysts who enjoy sustainability work.”
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“Help me move from retail into a career path with tech growth.”
By using AI to help match your preferences, skills, and goals with job listings, LinkedIn is making job discovery easier for those who don’t know exactly what to search for. This is especially powerful for people rewriting their resumes and cover letters, changing careers, or trying to enter multiple roles across industries.
The tool is trained on data from LinkedIn profiles, job descriptions, and past applicant behaviour. It reflects a growing trend of using AI to create a more personalised experience across LinkedIn, from learning recommendations to improving resumes and cover letters.
Why LinkedIn Is Betting Big on AI for Jobseekers
LinkedIn’s head of brand, Zara Easton, said this tool aims to support people through the evolving jobs market, where job titles are no longer enough to describe modern work.
“As work continues to change and new job titles emerge that didn’t even exist a few years ago, skills are more important than ever,” Easton said. “Our AI-powered tools can help people find their next role by connecting their skills with emerging opportunities.”
The idea is to help job seekers and recruiters align faster, remove friction in the process, and give users more control over their career journey. This is especially helpful as industries continue adapting to the impact artificial intelligence is having on career paths, from marketing to engineering.
What AI Tools Still Can’t Do
While tools like ChatGPT and LinkedIn’s AI-driven tools can definitely make the job search feel quicker and more manageable, they still can’t replace everything. They often miss the human side of things, like understanding your personality, reading between the lines of a job description, or knowing when a role just isn’t the right fit. Some of the best opportunities never even make it online. That’s where experienced recruiters still make a huge difference.
1. They Can’t Replace Human Strategy
Recruitment professionals also coach you on how to write job applications, cover letters and present your skills and experiences, and navigate multiple interviews. AI-generated recommendations can’t fully match the human ability to evaluate personality, company culture, and team fit.
2. They Miss the Hidden Market
Many jobs are filled before they’re posted publicly by those who work in Recruitment have access to private job listings, backchannel information, and hiring managers that artificial intelligence platforms never see.
3. They Can’t Negotiate or Advocate
Need to negotiate your offer? Trying to land an interview with no direct experience? AI can’t advocate on your behalf. Recruitment agencies do this every day and with a great success rate.
4. They Depend on the Data You Feed Them
AI-powered tools are only as smart as the data available. If your LinkedIn profile is incomplete or your resume lacks the right keywords, the tools might fail to surface the right opportunities.
5. They Raise Privacy and Accuracy Questions
While LinkedIn’s privacy policy and cookie policy aim to protect users, some job seekers still feel uneasy. The recent Acas survey found that 26% of workers in Britain are concerned that AI could lead to job losses, while 17% worry about AI making errors during hiring or other workplace processes
These fears highlight the risks of relying too heavily on tools, even when platforms promise that they only use AI to help.
What Recruiters Still Do Best
Professional recruiters bring irreplaceable value to any job search, especially during major career moves. Here’s why they remain essential:
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Tailored guidance across every step from resumes and cover letters to preparing for final interviews.
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Real-time insight into which new roles are rising or shrinking in the job market.
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Insider access to companies and roles not visible on LinkedIn or job boards.
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Human feedback on emotional intelligence, team compatibility, and leadership fit.
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The ability to match candidates with dynamic job needs as companies pivot in response to market trends.
Where LinkedIn’s New Tools To Help Find A New Role
That said, tools like ChatGPT and LinkedIn’s new search features can be powerful assistants, especially when used correctly.
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They can speed up the job search with AI, offering clarity and saving time.
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They help job seekers find their next step by removing rigid filters and opening new ideas.
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They support resume writing, career coach prompts, and suggest ways to use technology to tell your story.
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They can help explore industries based on interests, not just qualifications which is great for people shifting careers.
For Premium subscribers, this can be an effective first step. However, it should be part of a larger strategy and not a replacement for human insight.
How Mexa Solutions can help
At Mexa Solutions, we go beyond just matching resumes to job listings. Our team takes the time to understand your unique skills and goals, helping you refine your resume, optimise your LinkedIn profile, and prepare for interviews so you can shine. We also tap into a hidden job market, giving you access to roles that aren’t posted online.
From negotiating offers to advocating for you with hiring managers, we’re here to support you every step of the way and make sure you land the right opportunity.
Final Thoughts: The Future of Recruitment Is AI + People
LinkedIn’s new AI-powered job search tool is not a threat but instead it’s a new starting point. Used well, it helps people looking for a job find their next opportunity faster, smarter, and with more options. But it’s not enough on its own.
The best outcomes will come from a blend of leveraging AI and using experienced recruiters who know how to turn a resume into a relationship, and a job search into a career.
FAQ’s
Is AI a threat to jobs in recruitment?
No, rather, they enhance the process. While AI can help with tasks like filtering job descriptions and matching candidates to job listings, recruiters still bring the human touch needed for things like relationship-building, negotiation, and accessing the hidden job market. AI works best when combined approach.
How can job seekers benefit from working with recruiters in addition to using AI tools?
While AI tools like LinkedIn’s “Next Role Explorer” can help job seekers identify potential opportunities, recruiters provide personalised guidance that AI simply can’t replicate. They help refine job applications, offer insider knowledge of the hidden job market, advocate on your behalf, and provide invaluable support throughout the entire hiring process. Together, it can offer a powerful combination for job seekers.